The founders are all seasoned executives each with over 20 years of managing software based businesses on a global scale. This experience spans the full product life-cycle from development, marketing, sales, logistics, and support. Startware Global’s focus is on sales but even in this area there are many channels to market depending on the solution ie. direct, ISVs, OEM etc. which needs to be considered. We have the experience to recommend and execute on the optimum solution.

Chris Crowe

Co-founder & CEO

Chris’ vision in starting StartWare Global was to link a network of executives who knew how to build businesses successfully.

Having spent the past 10 years of his career traveling the world helping establish and grow B2B networks, he knew there was an opportunity to help Start-Ups.

The greatest barrier to success for any new company looking to grow outside of their native country is where to start and who to talk to !

Having held positions as Chief Executive Officer, Chief Marketing Officer and Vice President in Sales & Commercial, Chris is now leveraging his 30 years experience and knowledge to connect people and businesses globally

Eric Schwantler

Co-founder & CTO

Over 30 years’ experience with software product management. A large part of this was 16 years at Citect and growth initiatives such as windows version launch, establishing global channels, taking the company public, evolving into a multi-product company and the eventual acquisition by Schneider Electric.

The next phase in his career was almost a repeat of the Citect experience this time taking a bespoke engineering solution and productising for channel business and for this Eric moved to US to tap into the global utility market.

More recently has been focused on smaller software companies helping them develop strategies for growth.

John Ross

Co-founder & COO

John is an experienced business executive who has held senior executive roles for over 30 years. He has managed large sales teams and negotiated major projects in many countries around the world.

John’s CV includes roles such as Executive General Manager for the Australian operations of a large multi-national organization, Chief Executive for the global software company, Citect and more recently as a Business Consultant for a number of Australian and International companies.